Metabolic Health: From Awareness to Action

WHITEPAPER

Metabolic health is a key pillar of well-being and the internal foundation for physical vitality. Of the 53% of North American consumers who say they understand the term, 90% recognize its link to overall health.1 However, a gap remains between recognizing the importance of metabolic health and knowing what it encompasses and how to support it. While awareness is high, only 19% of consumers report being satisfied with their metabolic health and are actively taking steps to improve it.2 

This white paper explores how brands can address this disconnect by broadening consumer mindsets and educating on metabolic health and its role in daily performance and vitality. Discover science-backed ingredients and opportunities to create distinctive products that empower consumers to live better through metabolic support.

1 FMCG Gurus. Metabolic Health Trends in North America. Regional Report. 2024
2 FMCG Gurus. Metabolic Health in the USA. 2024