Ingredients to Look, Feel, and Perform Your Best for GLP-1 Users, Non-Users, and Those Seeking Alternatives

INFOGRAPHIC

The conversation on GLP-1s shows no sign of slowing down. Recent reports reveal 2-in-10 U.S. adults have taken a GLP-1 medication1. Several industries, including dietary supplements, have been disrupted by this shift, and brands must re-think product positionings to meet the unique and diverse needs of new consumers. Today’s landscape includes consumers actively taking GLP-1 medications, those who recently stopped, and those seeking a supplement-forward approach to achieving their wellness goals. But, each consumer has their own unique needs and expects specific benefits from their dietary supplements. 

Our infographic breaks down these three distinct consumer personas – uncovering their goals and motivations, behaviors regarding supplement use, and highlighting the challenges they face. Understanding your consumer is the first step to formulating science-backed products that meet their needs. 

1.    Montero et al (2025). KFF Health Tracking Poll